E-commerce Web Design
Design plays an important role in success of any e-commerce website and by including the right features and functionality designers can help in improving sales taking place on the website. Our aim here will be to look into some of the important design aspects which should be present in every e-commerce website.
Design Aspects Necessary for Ecommerce Success
Highlighting Scarcity – Showcase Related Products – Easy Sharing – Simple Checkout – Descriptive Images
A very good example of how scarcity can be highlighted is of Amazon. If you open any product page on Amazon you will notice the section which highlights the number of items left in their stock. This often compels you into purchasing the product right away to avoid a sell out in case you decide to buy it later on. Such immediate purchase decision becomes even more important if the product has a special offer attached to it.
Thus, custom web design Toronto companies need to keep this important design factor in mind while designing e-commerce sites for their clients.
Significance of Related Products
If you are selling multiple products then all the product pages should necessarily have links of related products. As for instance, if a product page is about dresses then some of the related products to show on the page would include handbags, shoes as well as similar other accessories.
Nowadays it is important to include social media into any website and more so for ecommerce sites. Using such functionality customers can easily share the purchase made on the site with their friends on social media sites and provide you with free advertising for the products.
The sharing buttons should be included in prominent place on a product page so that users can easily see and use them.
Simplified Checkout Process
Checkout process needs to be simple enough and easy to use. Best option would be to create a single page where customers can review products in their cart, provide billing as well as shipping details and next page for confirming the order before finally placing the order. In case a checkout funnel is utilized then it needs to be simple enough and uncomplicated otherwise it can easily deter users.
However, in both forms of checkout process there should be a final page where they can review the order before purchasing the product.
This is a common step and if designers do not include it then it may lead to loss of customers since they will hesitate to place their orders without having the opportunity to view the details of their order.
Use of Images
Images are an integral part of every e-commerce web site and designers need to use images judiciously to reap the best benefit out of them. Since people cannot see your products in person, what they have to rely is on are the product images. Thus, the images need to be descriptive enough to provide users with a clear idea of the product. rally, the images need to be large and provide a view of the product from every angle. There should be the facility to zoom the image to view all the minute details of the product.
Generally, the images need to be large and provide a view of the product from every angle. There should be the facility to zoom the image to view all the minute details of the product. Even if it is a virtual product that you are selling, there should be images in the form of screen shots available on the website.
To conclude we will say that if the above mentioned design aspects are utilized then your ecommerce site can certainly benefit from it and experience improvement in sales as well as conversions occurring on the site.